TRUESTART have launched a new salted caramel version of their coffee, exclusive to Canyon Eisberg, as part of an exciting partnership with the team.
And the Bristol-based brand have pledged a £2 donation from each sale of the exclusive salted caramel beverage to the UCI Continental squad.
Sports director Tim Elverson is therefore encouraging coffee-lovers among the team’s fanbase to get behind the new brew. He said:
“This always seemed like a great match for us. TRUESTART is a forward-thinking brand, which is full of energy and I like to think that fits this team’s profile perfectly.
“Add in the fact we drink plenty of coffee and it promises to be an excellent partnership.
“Having our own flavour is very exciting. TRUESTART have kindly set it up so each sale will include a donation to the team.
“So we hope our supporters can enjoy great coffee while supporting the team.”
CEO and co-founder Helena Hills believes the synergy between TRUESTART and Canyon Eisberg is obvious. She added:
“We are really proud to be supporting Canyon Eisberg this season.
“These guys have an awesome attitude and epitomise what TRUESTART is all about – throwing yourself in at the deep end and making it happen!
“TRUESTART’s roots are in cycling and we’ve worked together with the team to develop an awesome, exclusive salted caramel version of our fresh ground coffee.
“A donation from each sale will go directly towards funding the team, so you can enjoy epic coffee while supporting an epic pro cycling team!”
TRUESTART’s coffee is carefully designed to deliver the perfect energy boost for athletes.
Ethically farmed, sustainably sourced, gluten-free and vegan friendly, the blend also includes 17 essential minerals and antioxidants.
The TRUESTART x Canyon Eisberg Salted Caramel Coffee is on sale now at truestartcoffee.com
It is available in whole bean and freshly ground form, packaged in 100-per-cent biodegradable bags and priced at £8.99 per 200g – with a £2 donation being made to the team for every bag sold.
Click here to buy the new coffee. And click the following links to like and follow TRUESTART Coffee on Facebook, Twitter and Instagram.
TRUESTART have donated a six-month supply of coffee, along with cycling kit, as part of our Tour de Yorkshire giveaway.
Find out how to enter the draw, for a prize bundle worth more than £5,000, here.
