dhb and Bloor Homes are new title sponsors of Canyon Eisberg.
Performance sports clothing brand dhb will step up their involvement in 2019 after joining forces with Tim Elverson’s British UCI Continental squad this year.
Bloor have also strengthened their support and the team, based in Fleet, Hampshire, will be known as Canyon dhb p/b Bloor Homes from January 1.
Eisberg have been replaced on the team’s title. However, the UK’s number one alcohol-free wine brand have pledged increased support for the coming season, too.
Lamb & Watt, Maxxis, Hunt Bike Wheels, Roadwheel, Sidi, 3T, Saddleback, Hayden Brothers and Peaty’s will also continue to back the team in 2019.
They all enjoyed a great ride in 2018, with a stage win at the Tour de Yorkshire, the Tour Series crown, the Eisberg sprints jersey in the Tour of Britain and general classification success at this month’s Tour of Quanzhou Bay among the highlights.
And Elverson, team owner and sports director, is hoping more success is just around the corner. He said:
“I look back on the 2018 season with a great deal of pride, so it is very exciting to now be moving into 2019.
“We have been very lucky to have current sponsors increase their support and this has meant we have continuity with some great brands.
“I am so happy to have Canyon with us telling the story. This year we saw Harry going all the way to the World Tour with them, which is great for him and the team.
“It also shows all our riders that if they are of the right level, Canyon will support them all the way. Nick (Allen), from Canyon UK, has been a large part of that.
“We have also been fortunate to have two of our current sponsors, dhb and Bloor Homes, step up to title.
“I am excited to see how dhb continue to grow. The kit surpassed expectations this year in terms of performance and, based on what I am seeing for 2019, the guys are going to love it again.
“The Bloor Homes partnership has grown across the last 18 months and we look forward to continuing the journey.
“As a company they are constantly bettering themselves and as a team we work hard to do the same, so it’s a great fit.
“Eisberg are still very much part of the team. In fact, they are also increasing their support in 2019.
“They stepped up when we needed help this year and will continue to back the team as a key partner in the coming season.”
Nick Allen, UK marketing manager for Canyon, is relishing the chance to continue the partnership, which has proved fruitful over the past two seasons. He said:
“Canyon is extremely proud to once again support Tim and the new sponsors into the 2019 season.
“As in previous years this project gives Canyon the perfect platform to not only showcase our bikes but also actively connect with our consumers, both current and future, on the road.
“Last year saw us fulfil an important goal by delivering Harry Tanfield to World Tour level with the Katusha team.
“I’m confident this squad, with its new additions and existing faces, can once again be incredibly competitive, achieve great success and ultimately deliver the next generation of up-and-coming talent to the World Tour.
“It was a key initiative from year one to make an important contribution at grassroots level, while also helping to develop our UK business.”
Kirsty Smith, senior marketing manager for dhb, has seen the value of rider feedback first hand with the development of Aeron Lab. She added:
“Canyon Eisberg provided dhb with the perfect testing ground for one of the industry’s most innovative collections, dhb Aeron Lab.
“The team’s first race in Aeron Lab resulted in the fantastic stage victory at the Tour de Yorkshire – winning from day one – and the first English athlete to achieve this feat.
“Working with the team throughout the year has allowed us to gain a better understanding of the requirements needed for elite riders.
“This has been invaluable in the future development of Aeron Lab.
“Our unique access to riders, combined with our Italian production facility, has stepped up our speed to evolve, test and refine our products.
“We can now bring these benefits directly to our customers, who can experience exactly the same product as the pros.
“We are delighted to now be title sponsor of Canyon dhb powered by Bloor Homes. The new deal will take dhb and our research and development technology partners to the next level and continue to showcase the performance of dhb.”
Adrian Bloor, chief executive officer of Bloor Homes, is delighted to step up their partnership with Elverson’s squad. He said:
“The sponsorship opportunity between Bloor Homes and Canyon Eisberg certainly proved to be a natural fit and we have been delighted to support the team throughout their notably triumphant year.
“We are extremely proud to invest in the next generation, whether it is inside or outside of the company, and the fantastic team at Canyon Eisberg are an excellent example.
“We are extremely pleased to continue our partnership with the team as title sponsor in 2019 and will be wholeheartedly supporting the riders’ every performance, wishing them every success.”