Finally, the wait is over. We can reveal our race kit for the 2017 campaign.
Designed by title sponsor Canyon and manufactured by Le Col, it is based around the BIKE Channel Canyon colour square we released when the team was announced in November.
Alongside our stunning Aeroad CF SLX race bikes and Salice helmets and glasses, we hope it will catch the eye in the professional peloton this season.
These pictures were snatched as the riders prepared to leave for Holland, where the team will make its UCI debut in the 1.1 Ronde van Drenthe tomorrow and 1.2 Dorpenomloop Rucphen on Sunday.
Click here for the full gallery. An official photo shoot is planned for when the riders return from the continent. Stay up-to-date with all our latest news by following us on Facebook, Twitter and Instagram.