We can proudly reveal the design for our 2018 jersey, created in partnership with official kit suppliers dhb.
Owner, manager and sports director Tim Elverson was keen to keep the overriding style which made the team’s look so popular among both riders and fans last season.
An eye-catching design, originally drawn up by title-sponsors Canyon and the envy of World Tour rivals at the Tour de Yorkshire and Tour of Britain, it has therefore only been given subtle tweaks.
The turquoise stripe through the middle of the jersey has been switched for a powder blue in the only major colour change.
Eisberg Alcohol Free Wine, who have stepped up as the team’s headline partner, now adorn the chest, back and side panels.
Taking their place on the sleeve are key partners Maxxis, Roadwheel and Bloor Homes, while Brother UK remain on the shoulder and Salice on the collar.
The squad will give the jersey its maiden outing at the UCI 1.2 Grand Prix de la Ville de Lillers in France on Sunday, March 4.
In the first of two runs this season, the initial kit drop will use dhb’s current Aeron Speed range as it’s design template for fabrics, pad and panels.
Soon afterwards, Canyon Eisberg will premiere the Portsmouth-based tri-sport brand’s hotly-anticipated new Aeron LAB collection.
This second wave of full-on race kit, which will include the Raceline Speedsuit, promises to be a spectacular leap forward.
More than two years in development, Aeron LAB will break new ground for dhb, with innovative technologies, new industry-leading fabric partners and a relentless attention to detail.
While the range will be raced for the first time by Elverson’s squad, it will then be on sale to the public.
The team are currently riding a selection of dhb winter kit, with Alex Paton sporting the Aeron Short Sleeve Jersey and FLT Roubaix Bib Shorts in last weekend’s Perfs Pedal triumph.