WiV Technology
SunGod
SunGod are fast becoming a household name in performance sports, thanks to their reputation for combining market leading lens technology and design with an unrivalled customer buying experience, all whilst being significantly better for our planet. For 2022 they’ve stepped up their sponsorship to become co-title of WiV SunGod. The brand have a range of world-class partnerships alongside the team, such as McLaren F1 team, England Rugby, and the Freeride World Tour, plus a team of individual athletes and ambassadors who between them hold 15 world titles in their respective sports.
Find out more about SunGod sunglasses and goggles here.
Canyon
Canyon bikes have delivered multiple Grand Tour victories, many World Championship wins, and countless other victories around the world including those by riders at Canyon dhb SunGod. Since day 1 Canyon has always sold direct – no dealers, no middlemen to deliver the best bikes at the best price.
Visit the Canyon GB website here.
Sportful
Hailing from the Dolomites, Sportful has been present at the top of cycling since the mid-1980s, providing apparel for some of the greatest teams and riders the sport has ever seen. But Sportful doesn’t just resonate with cyclists because of its history. Always innovating, evolving as riders do, and bringing style to cycling wardrobes, Sportful is always as exciting as it is established.
Find out more here.
Wahoo Fitness
Wahoo Fitness was founded in 2009 by Chip Hawkins in Atlanta, looking for a better way to track, measure and share training data from fitness sensors. Today, Wahoo’s KICKR Smart Trainers, KICKR Accessories, ELEMNT Bike Computers, TICKR Heart Rate Monitors and RPM Cycling Sensors work together to deliver the most connected indoor training experience for all levels of cyclists. Find out more here.
Hunt Bike Wheels
Hunt Bike Wheels exists because the wheels they wanted to ride weren’t readily available, so they assembled a team of talented, passionate riders with a wealth of industry experience, and set out to bring riders the latest, most practical, forward-thinking technology in all things round. Their mission is to serve devoted riders with the highest performing products, backed by best-in-class rider support. Cycling, for all of the team at Hunt, is a core passion. Find out more about Hunt Bike Wheels here.
Kogel Bearings (UK Distributor V4Vélo)
Kogel Bearings’ ceramic bearings set the gold standard for bicycle bottom brackets, derailleur pulleys and wheel bearings. The silicon nitride used to make ceramic bearings combines a set of material properties that makes it perfect for bicycle bearings.
Kogel products are distributed into the UK market by V4Vélo. V4 Vélo has been working with Retailers and Athletes since 2016.
Any questions – contact owner Chris Parker. Call: 07796268869 or email: chris.parker@v4velo.cc
PRO BIKE TOOL
Pro Bike Tool is a bike tools and experience specialist dedicated to the thrill of the ride. Whether you’re a seasoned cycling pro or a weekend rider, Pro Bike Tool is here to bring enjoyment to every cycle. Workshop and training tools from Pro Bike Tool enable the team’s riders and mechanics to be fully prepared for every ride with a huge range of workshop and training tools including adjustable torque wrenches and sets, 6 in 1 Y wrenches, mini ratchet sets, allen keys, multi tools, Co2 inflators, mini pumps, chain pliers, chain tools and much more.
Visit their Pro Bike Tool store here.
Roadwheel
For many years Roadwheel has supported top UCI Continental bike team WiV SunGod. This has led to us being able to offer bike servicing and repairs with Roadwheel bicycle tech centre and soon to launch our Canyon service centre alongside our tyre and exhaust fitting service. Run by top team mechanic Eoin, we offer a range of services from a mid-season tune up to a full bike builds and rebuild. We are also a Bosch e-bike approved service centre and we carry out servicing, warranty work and repairs. Find out more about Roadwheel’s services here.
Veloforte
Power, passion & performance – the driving forces behind any racer. Our 100% natural nutrition is uniquely crafted to help every athlete realise their natural potential. By harnessing natures finest ingredients, our real-food recipes delight the senses and enhance physical performance, productivity and wellness – whether at full gas or during Recovery.
VeloSkin
Whether you ride 30 or 300 miles a week, it’s imperative to prioritise skincare. Looking after your skin will enable you to push harder, perform better, and ride in comfort for longer.
The driving force behind VeloSkin is to keep you on the road by preserving your skin’s performance. The end result is a skincare range strong enough to cope with whatever is thrown your way, but gentle enough to be used every day. Buy your VeloSkin here.
Continental
Continental have been supporters of the domestic road scene for over 25 years, the go-to tyre brand for elite riders from the off-camber cobbled corners of Durham Tour Series, to the farm tracks of the CiCLE Classic. Tyres such as the Grand Prix and Gatorskin series, handmade in our German factory, have been the staple diet for serious road enthusiasts for decades, none more so than the current GP5000S TR tyre which raises the bar in terms of tyre performance for elite racers and weekend warriors alike.
Find out more here.
ChartersPeugeot
Charters Peugeot is delighted to continue our support for the 4th season as official team vehicle sponsor. This year we will be supplying the team with two of our multi Award Winning Peugeot 5008 for the 2022 season. As a long established Peugeot Retailer in Aldershot for Sales, Service & Parts we are the experts to look after all your motoring needs. We are proud to have been recognised in delivering high levels of customer satisfaction by being awarded the Guild of Gold Lion Award on multiple occasions. Find out more here.
Precise Performance
Precise Performance was founded by Jake Yarranton in 2018. It now has a position in Central London’s flagship Pinarello store and a studio near Basingstoke. From these two locations they provide professional bike fitting and coaching to both amateur and professional bike riders across all disciplines.
Precise Performance know how personal your bike is. They strive to help athletes of all abilities to get the most out of their riding. From supplying detailed bike fits to setting goals and building structured training plans, they always put the individual first.
Find out more here.
FitKit
Fit Kit Bodycare is designed to help you recover faster so you don’t miss training again.
Our range of products are an easy-to-use solution for exercise recovery. They combine naturally active ingredients for recovery with everyday toiletries saving you time and space in your gym bag.
Fit Kit’s brother and sister team ensure sustainability is at its core. Formulations are natural and certified vegan, packaging is low carbon footprint and it’s made in the UK. Find out more here.
GenPAx
GenPAx – A breakthrough bacterial data analytics platform.
By enabling proactive surveillance and infection control, we address one of the world’s most pressing challenges: the growing impact of antimicrobial-resistant and non-resistant bacteria. Our new technology can radically change our understanding of bacteria by enabling proactive and effective surveillance systems locally, nationally, and globally. Our universal solution will ultimately change how we tackle infectious diseases by focusing on action and prevention rather than reaction. Find out more here.
MyoMaster
Joe Gray and Lottie Whyte are the founders of MyoMaster. Joe is a professional rugby player with two England tours and 14 seasons under his belt, Lottie is an accomplished hockey player, and avid runner and gym goer. They are on a mission to help everyone prevent injury, boost performance and unleash their full potential by harnessing the power of recovery. Their range of accessible, cutting edge tools brings elite level recovery to the comfort of your home. The MyoMaster team want to empower as many athletes as possible to reach their goals, which is why MyoMaster products are the most competitively priced recovery tools out there. Find out more here.
Peaty’s
Peaty’s was founded by Steve Peat a mountain biker with 17 UCI world cup wins, 4 UCI world championships and 52 UCI world cup podiums. Working with a crew of pro-riders, mechanics, scientists, designers and engineers, Peaty’s mission is to produce high performance products that reduce the time spent on the boring bits of bike maintenance so everyone can spend more time riding their bikes. They work hard to make their products as user-friendly and environmentally-conscious as possible without compromising performance. This means designing and optimising everything from the base product formulation through to packaging, logistics and how the product will be re-used or recycled at the end of its life. Find our more about Peaty’s products here.
Sidi
The main ingredient that cannot be given up when cycling is comfort. Sidi works with passion and commitment with the aim of creating a product capable of being always competitive, cutting-edge and in step with the times. Crafter of stunningly beautiful high-performance cycling shoes for over 40 years, Sidi’s innovative designs have been chosen by the world’s best riders including Chris Froome who has worn Sidi to five Grand Tour victories. Find out more here.
Saddleback
Founded in 2004 and run by a passionate team of riders, Saddleback provides the finest cycling products and a superior service to match. With a portfolio of the world’s leading road cycling and mountain biking brands, Saddleback is the UK home of elite performance products. Find out more here.
Cignpost Diagnostics
The partnership with Cignpost is an essential part of the team’s foreign race programme in 2022. The riders and support staff have been able to utilise Cignpost’s network of sites across the UK for fast and reliable ‘Fit to Fly’ testing with the added advantage of a choice of 40 testing locations and long opening hours, enabling them to easily fit test visits into their training schedules. The fast and accurate turn-around of results ensures a COVID-free bubble when the team travels and also provides peace of mind to the riders and their families when they return.
“Find out more about Cignpost’s ExpressTest COVID-19 travel testing service here.
To enquire about testing for your sport’s team or tournament, please click here.”
Hayden Brothers
Hayden Brothers helps business owners drive growth by harnessing the latest technology & systems. Serving customers across the UK and EMEA region they offer infrastructure design & structured cabling, internet & telecoms services, cloud services & licencing including Office 365, hardware & software supply and maintenance as well as website design & hosting services. They have worked with Tim Elverson since 2014 assisting with web services, Office 365, hardware and internet/telecoms.
Find out more here.