Canyon
Canyon bikes have delivered multiple Grand Tour victories, many World Championship wins, and countless other victories around the world including those by riders at Canyon dhb SunGod. Since day 1 Canyon has always sold direct – no dealers, no middlemen to deliver the best bikes at the best price.
Visit the Canyon GB website here.
SunGod
SunGod, the British performance eyewear brand that creates exceptional, innovative products that rival larger established names, is a new partner for 2021.
To celebrate becoming a title sponsor, SunGod asked the team to design a pair of limited-edition Velans™, worn by the riders as they compete around the UK and overseas. The sunglasses feature an 8KO® Gold Lens with a unique team logo laser-engraving paired with a navy top and white bottom frame to match the team’s racing colours. The limited edition Canyon dhb SunGod microfibre is made from 100% recycled plastic bottles. Buy these custom-designed sunglasses and help the riders of the Canyon dhb SunGod team keep on racing!
Wahoo Fitness
Wahoo Fitness was founded in 2009 by Chip Hawkins in Atlanta, looking for a better way to track, measure and share training data from fitness sensors. Today, Wahoo’s KICKR Smart Trainers, KICKR Accessories, ELEMNT Bike Computers, TICKR Heart Rate Monitors and RPM Cycling Sensors work together to deliver the most connected indoor training experience for all levels of cyclists. Find out more here.
Hunt Bike Wheels
Hunt Bike Wheels exists because the wheels they wanted to ride weren’t readily available, so they assembled a team of talented, passionate riders with a wealth of industry experience, and set out to bring riders the latest, most practical, forward-thinking technology in all things round. Their mission is to serve devoted riders with the highest performing products, backed by best-in-class rider support. Cycling, for all of the team at Hunt, is a core passion. Find out more about Hunt Bike Wheels here.
Soreen
Soreen has been fuelling cyclists for decades and their Soreen loaf bars have been designed with cyclists in mind as they’re the perfect size for cyclists to top up their energy levels during rides. Over the years, Soreen has become a nutritional staple for some of the world’s top cyclists. The Soreen Cycle Project, set up by Soreen and a number of like-minded partners is full of ideas for cyclists of all capabilities and standards with local routes to explore, nutritional guidance and other tips. Read more about Soreen here.
Cignpost Diagnostics
The partnership with Cignpost is an essential part of the team’s foreign race programme in 2021. The riders and support staff have been able to utilise Cignpost’s network of sites across the UK for fast and reliable ‘Fit to Fly’ testing with the added advantage of a choice of 25 locations and long opening hours, enabling them to easily fit test visits into their training schedules. The fast and accurate turn-around of results ensures a COVID-free bubble when the team travels and also provides peace of mind to the riders and their families when they return.
Find out more about Cignpost’s ExpressTest COVID testing service here.
Kogel Bearings (UK Distributor V4Vélo)
Kogel Bearings’ ceramic bearings set the gold standard for bicycle bottom brackets, derailleur pulleys and wheel bearings. The silicon nitride used to make ceramic bearings combines a set of material properties that makes it perfect for bicycle bearings.
Kogel products are distributed into the UK market by V4Vélo. V4 Vélo has been working with Retailers and Athletes since 2016.
Any questions – contact owner Chris Parker. Call: 07796268869 or email: chris.parker@v4velo.cc
PRO BIKE TOOL
Workshop and training tools from PRO BIKE TOOL enable the team’s riders and mechanics to be fully prepared for all eventualities with a huge range of workshop and training tools including torque wrench sets, adjustable torque wrenches, 6 in 1 Y wrenches, mini ratchet sets, allen keys, multi tools, Co2 inflators, mini pumps, chain pliers and chain tools.
Visit their website here.
Roadwheel
For many years Roadwheel has supported top UCI Continental bike team Canyon dhb SunGod. This has led to us being able to offer bike servicing and repairs with Roadwheel Cycle alongside our tyre and exhaust fitting service. Run by top team mechanic Eoin, we offer a range of services from a mid-season tune up to a full bike builds and rebuild. We are also a Bosch e-bike approved service centre and we carry out servicing, warranty work and repairs. Find out more about Roadwheel’s services here.
OTE
OTE Sports fuels the team with their multi-award winning energy gels, bars, pH neutral energy drinks and recovery drinks. OTE Sports design and develop award winning sports nutrition and healthy snacking products using natural ingredients. Particular attention is paid to making them great tasting, kind on the stomach and easy to use. An ultimate team favourite are the vanilla duo bars, there’s always a fight to get those first! Put simply, goodness in = greatness out. Find out more about OTE sports nutrition here.
VeloSkin
Whether you ride 30 or 300 miles a week, it’s imperative to prioritise skincare. Looking after your skin will enable you to push harder, perform better, and ride in comfort for longer.
The driving force behind VeloSkin is to keep you on the road by preserving your skin’s performance. The end result is a skincare range strong enough to cope with whatever is thrown your way, but gentle enough to be used every day. Buy your VeloSkin here.
Precise Performance
Precise Performance was founded by Jake Yarranton in 2018. It now has a position in Central London’s flagship Pinarello store and a studio near Basingstoke. From these two locations they provide professional bike fitting and coaching to both amateur and professional bike riders across all disciplines.
Precise Performance know how personal your bike is. They strive to help athletes of all abilities to get the most out of their riding. From supplying detailed bike fits to setting goals and building structured training plans, they always put the individual first. Find out more here.
MyoMaster
Joe Gray and Lottie Whyte are the founders of MyoMaster. Joe is a professional rugby player with two England tours and 14 seasons under his belt, Lottie is an accomplished hockey player, and avid runner and gym goer. They are on a mission to help everyone prevent injury, boost performance and unleash their full potential by harnessing the power of recovery. Their range of accessible, cutting edge tools brings elite level recovery to the comfort of your home. The MyoMaster team want to empower as many athletes as possible to reach their goals, which is why MyoMaster products are the most competitively priced recovery tools out there. Find out more here.
Peaty’s
Peaty’s was founded by Steve Peat a mountain biker with 17 UCI world cup wins, 4 UCI world championships and 52 UCI world cup podiums. Working with a crew of pro-riders, mechanics, scientists, designers and engineers, Peaty’s mission is to produce high performance products that reduce the time spent on the boring bits of bike maintenance so everyone can spend more time riding their bikes. They work hard to make their products as user-friendly and environmentally-conscious as possible without compromising performance. This means designing and optimising everything from the base product formulation through to packaging, logistics and how the product will be re-used or recycled at the end of its life. Find our more about Peaty’s products here.
FitKit
Fit Kit is an effective and easy-to-use solution which combines naturally active ingredients with everyday toiletries for active people to use after working out. All Fit Kit products are produced in the UK and made with sustainably sourced, naturally active ingredients, proven to help you bounce back after a bit of exercise. Read more about Fit Kit products here.
ChartersPeugeot
Charters Peugeot will be supplying the team with their award-winning Peugeot 5008 vehicles for the 2021 season. The company has been serving the local community for over 100 years and for every single year in business, they have continually improved on their customer satisfaction. Winner of the Guild of Gold Lion Award for over three years, Charters offers a level of customer service unheard of in today’s industry. Read more here.
Sidi
The main ingredient that cannot be given up when cycling is comfort. Sidi works with passion and commitment with the aim of creating a product capable of being always competitive, cutting-edge and in step with the times. Crafter of stunningly beautiful high-performance cycling shoes for over 40 years, Sidi’s innovative designs have been chosen by the world’s best riders including Chris Froome who has worn Sidi to five Grand Tour victories. Find out more here.
Saddleback
Founded in 2004 and run by a passionate team of riders, Saddleback provides the finest cycling products and a superior service to match. With a portfolio of the world’s leading road cycling and mountain biking brands, Saddleback is the UK home of elite performance products. Find out more here.
Hawkshead Brewery
Beer From The Lakes. Based in the heart of the English Lake District, Hawkshead brews bold, innovative beers inspired both by flavoursome hops of the new world and classic European styles. The range includes classic ales and bitters, refreshing lagers, IPAs and pale ales, distinctive sours and wheat beers as well as rich porters and stouts. Available to buy online in bottles and cans. Visit the Hawkshead Brewery website here.
Hayden Brothers
Hayden Brothers provides WordPress-based website development, design and secure hosting. Find out more here.
Eisberg
Eisberg is the UK’s leading alcohol-free wine brand with a range of alcohol-free wines including Chardonnay, Sauvignon Blanc, Rosé, Cabernet Sauvignon, Merlot, Sparkling Rosé and Sparkling Blanc. A more moderate, healthy lifestyle doesn’t mean missing out on the premium taste of wine or forfeiting the fun of social events.
Whether someone is eliminating alcohol completely, or having one or two alcohol-free days a week to spend more time on the bike, Eisberg provides a great alternative for those who still want the small luxury of having a glass of wine. Available from our partner Hawkshead Brewery and also via many retail outlets including Tesco, Morrisons, Waitrose and Ocado.