Canyon dhb SunGod welcomes six additional new partners on board for the 2021 campaign.
The British UCI Continental squad, which raced as Canyon dhb p/b Soreen this year, will be able to call on the support of Pirelli, VeloSkin, OTE Sports, Myomaster, MET and Fit Kit Bodycare in the new season.
Owner Tim Elverson has already renewed partnerships with Hunt Bike Wheels, Soreen, Eisberg, Hawkshead Brewery, Wahoo, Roadwheel, PRO BIKE TOOL, Charters Peugeot, Peaty’s, Precise Performance, Kogel, Hayden Brothers, Sidi and Saddleback.
Canyon and dhb will continue to back the team for another season, and SunGod have come on board to become title sponsors for the coming campaign.
Pirelli will be the team’s new tyre supplier in 2021. Pirelli will be using the team for testing and development of their market leading bicycle tyres drawing on their F1 technology.
The riders will use the Cinturato 28mm tyres for training, the P-Zero Race TLR 28mm and 30mm for racing and the P-Zero Race TLR SL 28mm tyres for TT bikes.
VeloSkin offers a range of premium skincare developed for cyclists, by cyclists. Their range of five skincare products is designed to keep the cyclists’ skin in tip-top condition throughout all seasons and conditions and consists of the VeloSkin Chamois Cream, Soothing Recovery Gel, Daily Sports Moisturiser, Traditional Shave Cream and Post Shave. At the heart of the range is the VeloSkin Chamois Cream which has rapidly become one of the best-kept secrets of the pro-peloton and a best-seller in the UK and Europe.
OTE Sports, who supported the team in 2018 and 2019, will be the team’s official sports nutrition sponsor in 2021, fuelling the riders with their award winning nutrition products. OTE Sports came about back in 2012 because of a desire to do things differently. There are so many nutrition brands out there whose products are highly functional but maybe don’t taste great, or get a tick for taste but aren’t delivering what athletes needed. OTE want to put a tick in both these boxes. Always. Their products are developed with research, care and attention. With an emphasis on naturally better products that are kind on the stomach; they strive to provide athletes with everything they nutritionally need to achieve their best performance.
MyoMaster is the recovery technology brand founded by professional athletes. They are on a mission to build the largest recovery movement in the world and their pioneering technology is improving the performance of some of the world’s greatest athletes and sports teams. MyoMaster will be providing the team with their innovative percussion and air compression technology.
MET will be the team’s new helmet partner in 2021, supplying the riders with the new MET Rivale Mips helmet.
Based in Italy, MET has been around for over 30 years, creating innovative and iconic products tested and trusted by the pros. MET embraces the beauty of road cycling with a range of high-performance ventilated helmets you can wear all day long. The new MET Rivale Mips is designed to give you superior performance and an aggressive presence on the road. It’s safer, more comfortable and more efficient.
Fit Kit Bodycare is here to help every body recover better after exercise. Poor recovery can stop people incorporating exercise into their weekly routine. It’s understandable; recovery isn’t exactly the most glamorous part of exercise (who’d rather warm down than put their feet up?), but it is one of the most important. After all, if you don’t recover properly, your exercise routine will break down just as quickly as your body will seize up.
That’s why Fit Kit was created; an effective and easy-to-use range which combines naturally active (and scientifically proven) ingredients with everyday toiletries, designed to help active bodies bounce back after a workout and keep them on track with their exercise routine.
Tim Elverson, owner and sports director…
“It’s been a tough year for everyone to get through. We’ve done our best at the races we had and tried to continue our social reach for our partners, so to keep so many partners from 2020 into 2021 has been very special and I am grateful to them all. We communicate regularly and without their continued support the team simply wouldn’t happen.
“I expected picking up new sponsors was going to be very difficult, but we have managed it and have many exciting new partners. They are all brands that stand up against our high expectations to deliver and develop. It’s going to be easy to put 2020 firmly in the past and enjoy ’21 together.”
Davide Valsecchi, sport marketing manager at Pirelli….
“From 2021 Pirelli will proudly partner with Canyon dhb SunGod.
“We believe that Tim and the team proved to be at the forefront of the adoption of tubeless-ready technology. Our company follows the so-called ‘never ending performance enhancement’ and our main goal is to keep developing World Tour-ready tubeless tyres so the team will be a pillar of this process.
“We can’t wait to start the new season with Canyon dhb SunGod.”
Chris Iredale, director at VeloSkin….
“As a brand that is 100% focused on the performance and premium nature of our products, getting the opportunity to partner with Canyon dhb SunGod was one we could not turn down.
“We’re excited by this year’s team and partners and are confident that this partnership can bring great success to both VeloSkin and the team throughout the season.”
Annie Simpson, head of marketing at OTE Sports…
“We’re extremely happy to be back working with Canyon dhb SunGod in 2021.
“We’ve had great results together in the past and so after the reduced racing of 2020, we know the super talented team will be hungrier than ever for success next season, and we’re excited to be a part of it.
“Now with the further development of our Super range, we’ll have even more products to support the riders performing at such a high level.”
Lottie Whyte, co-founder of MyoMaster….
“We are so excited to be the official recovery partner of team Canyon dhb SunGod for 2021.
“This incredible squad is going to do great things in 2021 and we’re going to be right behind them supporting them with our cutting-edge recovery technology, powering their rest and getting them back to racing in peak condition.
“We started MyoMaster with one mission – to make recovery a habit for every athlete and this will give us the opportunity to spread the word about the incredible benefits of recovery even further.”
Stuart Hayes, international sales manager at MET…
“Working with great teams has always been important to MET. It allows our products to be tried, tested and seen in the environment they were developed for. We believe that by learning, refining and continually developing our products to be safer and more innovative, we will inspire confidence and enhance the experience of cycling.
“Having the talented riders at Canyon dhb SunGod wearing MET will help us further demonstrate the trust that so many professional athletes have in our products.”
Jeremy Carson, founder of Fit Kit Bodycare….
“The team at Fit Kit are excited to be sponsoring Canyon dhb SunGod for 2021, helping the riders to recover better from cycling and support their performance throughout the season.”