Canyon dhb SunGod have today unveiled their 2021 race jersey – after dhb extended their title partnership into a fourth successive season.
The British sportswear brand have collaborated closely with Tim Elverson’s squad for the past three campaigns.
The relationship has been fundamental in the success and ongoing development of dhb’s race-ready Aeron LAB collection.
And that will continue – with the brand’s Portsmouth-based designers and developers once more tapping into the expert knowledge of the riders to improve their range.
Rob Atkins, dhb brand manager, said…
“It’s crazy to think it has been almost three years since Harry Tanfield pulled on the first Aeron LAB jersey and won the opening stage of the Tour de Yorkshire.
“Since then these guys have provided their expert insight to help our design and development team build and refine a collection that is now worthy of any race on the planet.
“They have had a key role in creating the kit they will go into battle in 2021. It’s our fastest yet and I reckon it looks awesome, too.
“Now we cross our fingers and hope the lads get to wear it all little more this year! Good luck to them from everyone at dhb. Don’t hold back.”
Tim Elverson, team owner said…
“The kit visual design is basically the same as 2020 as it didn’t really get a run out in the UK, but we have gained some exciting new partners and the obvious title change, SunGod, sits on the kit very nicely alongside Canyon and dhb.
“Although the kit visual design hasn’t changed, the actual kit has continued to develop and again, dhb have worked with the riders and have tweaked and improved the kit, so we have even faster and more comfortable kit. The progress from 2018 to 2021 is amazing.”
dhb have embraced the challenge of delivering their fastest and most aerodynamic apparel yet, without compromising on comfort.
The go-to kit for the squad next season will be the Aeron LAB Raceline Speedsuit, rigorously tested in the wind-tunnel, refined and then championed by the riders on the road.
They will also have the option of a newly-developed Aeron LAB Short Sleeve Jersey and Aeron LAB Bib Shorts combination, which will also go on general sale to Canyon dhb SunGod fans.