dhb are delighted to announce their move to joint headline sponsor of Canyon dhb p/b Bloor Homes and unveil the team jersey for 2019.
Collaborating closely with the squad this year has been fundamental in the performance sports clothing brand making their kit better for all customers.
dhb’s design and development team have fully utilised a pool of riders who really know what they’re talking about and their regular visits to the firm’s Portsmouth headquarters have proved invaluable.
The result of this collaboration is a refined Aeron Lab collection for 2019, while improvements have been made across dhb’s wider collections as well.
As ever, the kit sold is the same as the kit Tim Elverson’s squad wear, so the benefits are passed on to everyone.
dhb design manager Tom Webb and his team created the new jersey design. He said:
“While taking inspiration from the squad’s existing jersey, we’ve created a stronger visual identity for the team to make them stand out from the peloton at the races next year.”
Canyon dhb p/b Bloor Homes owner and sports director Tim Elverson is thrilled with the outcome. He added:
“It’s so great for a partner to want to step up to be a title sponsor and with dhb it’s been a great working relationship.
“I’m grateful they wanted to continue and increase their commitment to us. Their forward-thinking approach and willingness to make real progress with our equipment is very exciting.
“The redesigned kit looks great and the material features coming in the 2019 Aeron Lab kit are game-changing. I can’t wait for the team to get their hands on it.”
This year, you’ll be able to buy the team’s kit for the first time. Watch out for an announcement early next year.