Canyon Eisberg are proud to announce an exciting new partnership with leading UK housebuilder Bloor Homes.
Tim Elverson, sports director of the British UCI Continental road racing team, has spoken of his delight at sealing a deal following discussions which first began last season.
And he believes it could be the first step on making Bloor Homes synonymous with the sport of cycling in the UK. Elverson said:
“I met senior Bloor Homes management last year and we have stayed in contact.
“Cycling is clearly part of the company’s culture and what better way to increase awareness of the brand than by getting involved with the team at all levels?
“We have a few events planned for his staff and customers, while we aim to help keep the brand on the tip of the tongue of house buyers.
“I’m optimistic Bloor Homes will become synonymous with cycling.”
Mark Powell, senior sales director for Bloor Homes, is equally thrilled about the partnership with Canyon Eisberg.
He sees many parallels between the brands and revealed the link-up has already captured the imagination of his workforce. He added:
“Bloor Homes is extremely proud to support the Canyon Eisberg team.
“The commitment and dedication of the team resonates with our own values wherever we build our houses across the UK.
“Bloor Homes is about the detail and constantly looking to improve what we do and how we do it – no matter how small the gains – in a professional way.
“This approach is also aligned with Canyon Eisberg. In addition we have a have a high number of enthusiastic cyclists within the company delighted to see us support such a competitive UCI team.”
Founded in 1969, Bloor Homes is one of the largest privately-owned housebuilding groups in the UK.
Based in Measham, Leicestershire, the company prides itself on the personal touch in every one of its new homes.
Find out more at bloorhomes.com, visit the company’s Facebook page or follow them on Instagram and LinkedIn
